Bactiguard is expanding its business, with focus on Europe, the Middle East, Asia, South America and Southern Africa. The recruitment of Erik Düring as Regional Sales Director Europe is an important step in strengthening the sales and marketing organization, which supports the company’s distributors and develops the markets where Bactiguard has direct sales.
“Bactiguard is in a rapid expansion phase. We have developed our own product portfolio, which prevents hospital acquired infections, and successfully established distributors in Asia, the Middle East, South America and Southern Africa. We will now shift focus to strengthening our sales and marketing function to expand sales.
Erik Düring has solid international experience from the medtech industry. With Erik as the regional sales director for Europe, we strengthen our competence and can really start focusing on developing the Swedish and other European markets,” says Johan Rugfelt CEO.
Erik Düring has a broad background in the medtech industry, including both product development and sales. He has been employed by Radi Medical Systems and St Jude Medical and, most recently, was the CEO of CMA Microdialysis AB.
Erik Düring has a Master of Science in Mechanical Engineering and will take up his new position on August 1.
For further information, please contact:
Johan Rugfelt, CEO
Switchboard: +46 8 440 58 80
Cecilia Edström, Director of Communications
Mobile: +46 722 262 328
